225112 MARKET RESEARCH ANALYST
Determines the market for new goods and services, develops advertising strategies, and evaluates the best business sites for commercial organisations.
Skill Level: 1
Indicative Skill Level: In Australia and New Zealand:
Most occupations in this unit group have a level of skill commensurate with a bachelor degree or higher qualification. At least five years of relevant experience may substitute for the formal qualification. In some instances relevant experience and/or on-the-job training may be required in addition to the formal qualification (ANZSCO Skill Level 1).
Tasks Include:
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Planning, developing and organising advertising policies and campaigns to support sales objectives
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Advising executives and clients on advertising strategies and campaigns to reach target markets, creating consumer awareness and effectively promoting the attributes of goods and services
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Coordinating production of advertising campaigns involving specialised activities, such as artwork, copywriting, media scripting, television and film production and media placement, within time and budget constraints
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Analysing data regarding consumer patterns and preferences
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Interpreting and predicting current and future consumer trends
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Researching potential demand and market characteristics for new goods and services and collecting and analysing data and other statistical information
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Supporting business growth and development through the preparation and execution of marketing objectives, policies and programs
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Commissioning and undertaking market research to identify market opportunities for new and existing goods and services
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Advising on all elements of marketing such as product mix, pricing, advertising and sales promotion, selling, and distribution channels