212411 COPYWRITER
Designs and composes written material to advertise products and services.
Skill Level: 1
Indicative Skill Level:
In Australia and New Zealand:
Most occupations in this unit group have a level of skill commensurate with a bachelor degree or higher qualification. At least five years of relevant experience may substitute for the formal qualification. In some instances relevant experience and/or on-the-job training may be required in addition to the formal qualification (ANZSCO Skill Level 1).
Tasks Include:
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Determining advertising approach by consulting clients and management, and studying products to establish principal selling features
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Writing advertisements for press, radio, television, cinema screens, billboards, catalogues and shop displays
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Making decisions about the specific content of publications in conjunction with other senior editors and in accordance with editorial policies and guidelines
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Reviewing copy for publication to ensure conformity with accepted rules of grammar, style and format, coherence of story, and accuracy, legality and probity of content
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Collecting and analysing facts about newsworthy events from interviews, printed matter, investigations and observations
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Writing news reports, commentaries, articles and feature stories for newspapers, magazines, journals, television and radio on topics of public interest
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Researching and writing technical, information-based material and documentation for manuals, text books, handbooks and multimedia products
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Critically discussing daily news topics in the editorial columns of newspapers and reviewing books, films and plays