Advertising Manager

ANZSCO Code: 131113

Applicable List:
STSOL CSOL

131113 ADVERTISING MANAGER

Plans, organises, directs, controls and coordinates the advertising activities within an organisation.

Skill Level: 1

Indicative Skill Level:

In Australia and New Zealand:

Most occupations in this unit group have a level of skill commensurate with a bachelor degree or higher qualification. At least five years of relevant experience may substitute for the formal qualification. In some instances relevant experience and/or on-the-job training may be required in addition to the formal qualification (ANZSCO Skill Level 1).

Tasks Include:

Directing the development and implementation of sales strategies and setting sales targets in order to maximise an organisation’s sales and customer loyalty
Directing the development and implementation of strategies to promote an organisation’s goods and services to as many people as possible
Directing the development and implementation of strategies to generate increased consumption of an organisation’s goods and services through the creation and reinforcement of ‘brand image’ or ‘brand loyalty’
Directing the development and implementation of strategies to build and maintain an organisation’s image and reputation with its customers, investors and the wider public

Advertising Manager

Directing the development and implementation of sales strategies and setting sales targets in order to maximise an organisation’s sales and customer loyalty

Directing the development and implementation of strategies to promote an organisation’s goods and services to as many people as possible

Directing the development and implementation of strategies to generate increased consumption of an organisation’s goods and services through the creation and reinforcement of ‘brand image’ or ‘brand loyalty’

Directing the development and implementation of strategies to build and maintain an organisation’s image and reputation with its customers, investors and the wider public