225311 PUBLIC RELATIONS PROFESSIONAL
Plans, develops, implements and evaluates information and communication strategies that create an understanding and a favourable view of an organisation, its goods and services, and its role in the community.
Skill Level: 1
Specialisations:
Media Liaison Officer
Press Officer
Promotions Officer
Public Affairs Officer
Public Relations Consultant
Public Relations Officer
Indicative Skill Level:
In Australia and New Zealand:
Most occupations in this unit group have a level of skill commensurate with a bachelor degree or higher qualification. At least five years of relevant experience may substitute for the formal qualification. In some instances relevant experience and/or on-the-job training may be required in addition to the formal qualification (ANZSCO Skill Level 1).
Tasks Include:
-
Planning and organising publicity campaigns and communication strategies
-
Advising executives on the public relations implications of their policies, programs and practices
-
Preparing and controlling the issue of news and press releases
-
Undertaking and commissioning public opinion research, analysing the findings and planning public relations and promotional campaigns
-
Organising special events, seminars, entertainment, competitions and social functions to promote goodwill and favourable publicity
-
Representing organisations and arranging executive interviews with publicity media
-
Attending business, social and other functions to promote the organisation
-
Commissioning and obtaining photographs and other illustrative material
-
Selecting, appraising and revising material submitted by publicity writers, photographers, illustrators and others to create favourable publicity