131114 PUBLIC RELATIONS MANAGER
Alternative Titles:
Communications Manager
Corporate Affairs Manager
Corporate Relations Manager
PR Manager
Public Affairs Manager
Plans, organises, directs, controls and coordinates the public relations activities within an organisation.
Skill Level: 1
Specialisations:
Community Relations Manager
External Relations Manager
Media Relations Manager
Indicative Skill Level: In Australia and New Zealand:
Most occupations in this unit group have a level of skill commensurate with a bachelor degree or higher qualification. At least five years of relevant experience may substitute for the formal qualification. In some instances relevant experience and/or on-the-job training may be required in addition to the formal qualification (ANZSCO Skill Level 1).
Tasks Include:
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Directing the development and implementation of sales strategies and setting sales targets in order to maximise an organisation’s sales and customer loyalty
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Directing the development and implementation of strategies to promote an organisation’s goods and services to as many people as possible
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Directing the development and implementation of strategies to generate increased consumption of an organisation’s goods and services through the creation and reinforcement of ‘brand image’ or ‘brand loyalty’
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Directing the development and implementation of strategies to build and maintain an organisation’s image and reputation with its customers, investors and the wider public